Since 2017, the Chinese Council set May 10 every year as "China Brand Day", and this year marks the sixth celebration . In order to promote Chinese brands , and create a national business environment for the transformation of Chinese manufacturing, accelerating quality and branding, the national government and enterprises launch  brand building activities .
Domestic independent tire brands witness the development opportunities,  devoting to the transformation and upgrading in order to create foundation for Chinese tires companies from product to brand renovation. As one pioneer of Chinese goods enterprise -Roadboss tires continue exploration during brand development .

ROADBOSS 
ROADBOSS is a professional tire manufacturer focusing on high-quality tire production . As a high-tech enterprise  developing for more than 30 years in the tire industry, with steady business growth, ROADBOSS has become backbone of China's tire industry. With its own brand and independent innovation, Roadboss exhibits excellent capacity as one of the top 50 international tire companies in the world.
It has been awarded the title of National Worker Pioneer, National Quality and Integrity Benchmarking Enterprise, Advanced Group for Employment and Entrepreneurship in Shandong Province, Shandong High-end Brand Cultivated Enterprise, Top 500 China Petroleum and Chemical Industry, and Tire Quality and Safety  Enterprise. With its constantly upgraded brand and brand value, it has been awarded the title of "Quality Brand in the National Tire Manufacturing " for three consecutive years.
Roadboss Tire integrates independent development, design and production of radial tires, insisting on producing excellent tires, introducing advanced technology and investment in high-end equipment, developing  precise and cutting-edge products, ensuring quality and differentiation so as to generate customized tires for different market needs.

After years of cultivation and research, Roadboss has passed ISO9001 international quality management system certification, IATF16949 quality management system certification, ISO14001 environmental management system certification and other system certifications; laboratories have completed CNAS certification; products certified by China Compulsory Product CCC certification, US DOT certification, EU certification ECE certification, Arab countries GCC certification, Brazil INMETRO, Indonesia SNI certification and other domestic and international certification.

●Ingenuity and quality lead to the future ●
Roadboss tires adhere to the manufacturing concept of "ingenuity and quality, quality lead to the future", vigorously innovate equipment and upgrade technology, and  the high-end, intelligent and green development of traditional industries.

National brand upgrades the wisdom of China. Over the years, Roadboss Tire has gradually increased its investment in new product research and development, improving its independent research and development capabilities for a full range of products, maintaining the innovation of 60 new products each year through research and development  . Development on product research and  truck and bus tires, run-flat tires and race tires, enable Roadboss to share international market. 

Intelligent manufacturing, encourages us to build industry power. Roadboss tires continues  introduction of advanced production equipment from Germany, Italy, Japan, the Netherlands, etc., as well as international advanced technology and R&D teams, for promoting the intelligent manufacturing in the tire production process as well as intelligent manufacturing for the entire life cycle of tires system, so that the company's production, operation and management would be converted to intelligent production.

Roadboss tires insist on producing high-performance environmentally friendly tires with high technical content with distinguished characteristics of high quality, value, safety and durability, accelerating the cultivation, construction of independent brand in Middle East and Africa and many other countries and regions around the world. 

Roadboss tires actively responds to industry changes,  market demands, changing the method and structure , launching the Roadboss series of high-quality tires and the concept of  high-quality tires, completing upgrading  of high-tech and internationalized high-quality industry.
 Standing at present leading to future. Roadboss tires always insist that technology lead the market and products serve customers.  Promotion of brand  can create brand characteristics,  high-quality domestic brands with good quality, providing more abundant and better-quality rubber tires for the world!